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La Mer is to be found in Jumeirah 1 where it was built upon 13.4 million square feet of existing and reclaimed land.
Developed by Sheikh Mohammed's private development company, Meraas, La Mer has created almost 2.5 kilometres of new beaches and shopping, dining and entertainment areas. It is a variation on the successful theme pioneered by Meraas at its The Beach development alongside The Walk at JBR.
The first phase of La Mer opened on 15 October 2017. It comprises La Mer North and La Mer South with over 130 shops, cafés, restaurants, and beach activities.
The La Mer design is apparently inspired by ‘the way the sea embraces driftwood, timber, rusted metal, barrels and other items, brought by the tide to shore’, and this is what inspires the architecture and public spaces. It is an attempt to contribute to Dubai Tourism Vision 2020 by diversifying what Dubai has to offer.
Visitors can hire day rooms and cabanas, and to risk their lives on a Hawa Hawa, an air-filled trampoline popular in Japan.
The second phase of La Mer opened in 2018. Known as The Wharf it includes ‘industrial aesthetics’, aka rusty steel work, and a surf park. Eventually there will also be a hotel and housing located on two man-made peninsulas.
There are eight sub-communities in La Mer by Meraas. Learn more in the following guides.
The map below shows the location of La Mer by Meraas and just below are summaries of the nearest attractions, parks, beaches, golf clubs and cinemas.
A look at the original masterplan published by the developer at the time of the launch of La Mer by Meraas.
Images depicting the initial concept designs for La Mer by Meraas.
Projects often go though a number of design revisions as they progress and developers may or may not honour their original plans when it comes to architectural designs, amenities and landscaping. The images below are provided as a means to compare the original plans with the realised development.
We currently maintain records for 20 building developments in La Mer by Meraas.
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