Dubai Square Overview
There is no doubt that once it is built people will flock to Dubai Creek Harbour to see the Dubai Tower, a novel super-tall on track to exceed Burj Khalifa in height. But what else to do once you get here? The answer is the recently unveiled entertainment plexus, Dubai Square at Dubai Creek Harbour.
For visitors to the Harbour as well its residents the Square will provide more than enough reasons for visitors to linger longer, and for others to re-locate here.
Don’t be misled by the name ‘Square’ because Dubai Square at Dubai Creek Harbour will be a 2.6 square kilometre (or one square mile) district in its own right, providing not only shopping, entertainment and hotels, but also more than 9,000 homes; all in the shadow of Dubai Creek Tower.
The plan is to create a real city atmosphere, with a variety of spaces to socialise and congregate, so the architects have taken inspiration from London’s Oxford Street, Beverly Hills, the Champs-Élysées, Tokyo’s Ginza and Plaza Mayor in Madrid. Emaar, the developer, describes the design as ‘an exciting intersection of avenues, plazas and town squares creating a seamless indoor-outdoor space’.
To say there will be 750,000 square metres of gross floor retail space is pretty meaningless to most of us. But imagine 100 football pitches covered in shops and you get the idea. Two thirds of this will be built in the first phase of development, and the rest in Phase 2.
In addition to the retail element there will also 9,262 apartments or houses and 1,563 hotel rooms.
Dubai Square will be built on three levels at. The ground floor will have an arena and several other event spaces on streets and alleys. There will be a food court and supermarket on the way to Dubai Creek Tower and plaza.
On the first floor there will be a wide central boulevard leading towards Dubai Creek Tower while also serving as a platform for events. It will be lined with cafes, restaurants and upmarket shops and covered with a glass roof through which the tower will be visible so you’ll always know where you are.
Intersecting the boulevard will be a grand avenue with more high-profile shops and a huge piazza. Leading off these two axial avenues will be streets and passages running through sunlit courtyards, squares and piazzas, venues for street art and performances. There will also be a virtual reality park, scores of casual dining restaurants, and world-class hotels.
The second floor will be a family-friendly place with a variety of activities at 'Ice Adventure', as well as a challenging water park, a cineplex, supermarket and metro link. All within another network of piazzas, streets, courtyards and alleys.
Shade will be provided by architectural devices inspired by the Arabic mashrabiya and the beams of light that illuminate traditional souks. Sunlight is filtered through perforations in the roof to create a stimulating effect known as the ‘rain of light’.
With its cutting-edge facilities Dubai Square will become a playground for tech brands from around the world, as well as a showcase for innovations in the automotive, computing, sustainable technologies, 3D printing, drones, artificial intelligence and other emerging industries.
Dubai Square will encourage technological innovation in every aspect of its function.
Shoppers will be able buy via desktop, mobile or at a traditional retail store in what is known as ‘omnichannel retailing’. The physical and the digital at Dubai Square will co-exist, with stores acting as showrooms for their online presences.
Custom-designed mobile apps, quick checkout solutions, search and barcode scanning applications, radio-frequency identification technology, mobile payments and click-and-collect services will be the norm here, as will be digital signage and directories, interactive displays, smart parking, AR-based apps and virtual concierge services.
For fashionistas Dubai Square will offer unique immersive experiences such as VIP dressing rooms, smart fitting rooms with interactive mirrors, curated private fashion collections, personalised AI recommendations, 3D printed clothing and accessories.
For fun lovers at the centre of Dubai Square’s entertainment facilities will be a futuristic arena with 3-D projection mapping, theatrical sound and lighting and high-wire rigging. This will be the venue for concerts and theatre shows, celebrity performances, acrobatics shows, museum-quality exhibitions and fun events for all ages.
There will also be an ice rink, various sports facilities, a state-of-the-art Cineplex, VR gaming and sports, children’s ‘edutainment’ and ‘adventure’ facilities, and many gaming and high-tech play areas.
Specially designed apps for ordering food and beverage on the premises will minimise queuing, while others are set to provide personalised dining recommendations and 3D-printed food delicacies.
But it’s not just about fine dining. At Dubai Square you will also find live cooking stations, street vendors, festive pop-up markets, an organic market and cooking workshops.
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