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Propsearch guide to Dubai real estate: Developments

Deira Waterfront (Deira Enrichment Project)

District, Deira, Dubai
Deira Waterfront Key Information
Location type
Under development
Also known as
Deira Enrichment Project

Deira Waterfront Overview

The Deira Waterfront project is part of the Deira Enrichment Project (DEP) that began life in 2012; a plan to develop Deira and expand its footprint towards the sea.

Deira is one of the oldest communities in Dubai and also one of the most densely populated districts. It has an extensive transport infrastructure, numerous established businesses as well as traditional ones such as gold, textiles, spices and carpets, and a large number of shops, restaurants and cafes.

It is also outgrowing its historic footprint. The DEP Masterplan seeks to retain Deira’s traditions and cultures and incorporate them in the revitalization of the waterfront area, a project known as Deira Waterfront.

The waterfront aea covers the northern portion of the existing Deira District, across the street from the Gold Souq and fronting the Dubai Creek.

Built in two phases over eight years, the project includes the expansion of the Deira Souq, making it the centrepiece of the district, the creation of new retail spaces, and a bustling promenade along the creek with a strip of hotels, restaurants and shops.

The project also involves the creation of residences for over 31,000 people, the addition of new community components such as plazas, parks, bicycle routes and transportation hubs, and the regeneration of the existing shops, hotels, commercial zones, parking garages and storage areas.

The first phase of Deira Waterfront comprises 21 Plots, or districts, each containing a cluster of half a dozen or so residential and commercial buildings. The ground floors of most of these buildings are to be occupied by shops. There will be 50 mixed-use buildings in all, containing 2,200 residential units, 416 commercial units, 843 retail units, restaurants and cafes, as well as eight hotels with more than 1,450 rooms and serviced apartments. Leisure facilities include a park overlooking the waterfront and green landscaping. Multi-storey parking will replace the present open car parks and provide over 8,000 extra spaces.

Construction began in 2017 with Plots 1, 2, 3, 11 and 13. Plot 3, ‘Sherina Plaza’, was completed in September 2020. It consists of two residential buildings, a hotel and an office building. The residential buildings contain 350 one-, two- and three-bedroom apartments ranging from 861 to 2,680 square feet. The four-star hotel, operated by Wyndham Hotels and Resorts, has 290 rooms, and the office building has 721,182 square feet of office space. There are 45 restaurants and shops throughout the plot.

Plot 2 comprises another four plazas, Osha, Afra, Maryam and Hind. The Adagio aparthotel in Afra Plaza consists of 189 furnished apartments.

The Gold Souq Extension on Plots 11 and 13 was due to be completed by the end of 2020. It comprises a new cluster of shops and offices dedicated for use by Dubai’s gold and jewellery trade. This frees up congestion at the current Gold Souq, where, owing to its density, the addition of new facilities has been virtually impossible.

An integrated transportation hub on Plot 4 will provide access to the metro, buses and taxis.

The Waterfront Market, which opened in June 2017, is part of the wider project. It is located next to Hamriyah Port and covers an area of 100,000 square metres, selling fresh fish, fruit, vegetables and meat.

Companies Associated with Deira Waterfront
Master Developer
Architectural Consultant
  • The project was launched in 2012.
  • Construction began in 2017.
  • The master developer is Ithra Dubai.
  • The architect of the project is DAR Consult.
  • Amenities will include a park, bicycle routes, covered parking, hotels, restaurants and shops and retail and leisure elements.
  • From Deira Waterfront it takes roughly 17 minutes to drive to Dubai Mall, 29 minutes to Palm Jumeirah, 28 minutes to Burj Al Arab and 33 minutes to The Walk JBR.
  • Dubai International Airport (DXB) is roughly 19 minutes' drive and the new Al Maktoum International Airport is roughly 54 minutes' drive. All durations are calculated by Google Maps and assume the fastest route in typical traffic conditions.
  • In January 2021 the Deira Enrichment Project received the “Mixed-use Development of the Year” award at the Big Project Awards ME 2020 for its role in uplifting and modernizing one of Dubai’s longstanding residential districts and the emirate’s historic heart of commerce.

Deira Waterfront Milestones
Date Launched
Construction Started
Proximity to landmarks
Palm Jumeirah
29 mins drive
Al Maktoum International Airport
54 mins drive
La Mer by Meraas
15 mins drive
Mall of the Emirates
24 mins drive
Dubai Mall
17 mins drive
Burj Al Arab
28 mins drive
Ibn Battuta Mall
33 mins drive
The Walk JBR
33 mins drive
Dubai International Airport
19 mins drive

Deira Waterfront Dining and Nightlife Offers

We've partnered with LadiesNightDubai.com and BrunchCrunch.ae to give an overview of the current Ladies Nights and Brunch offers in the vicinity of Deira Waterfront.

Pay Day Night Brunch
Minato (1.6km)
Radisson Blu Hotel Dubai Deira Creek
Thursday evening 18:00 - 21:00
Friday Brunch
Aseelah (1.6km)
Radisson Blu Hotel Dubai Deira Creek
Friday afternoon 12:30 - 16:00
Vivacious by Vivaldi Evening Brunch
Vivaldi Restaurant and Lounge (2.1km)
Sheraton Dubai Creek Hotel & Towers
Friday evening 18:00 - 22:00
Ladies Night
Estrella’s Rooftop Lounge (2.8km)
The Canvas Hotel
Wednesday 6:00pm
Poolside Brunch
Estrella’s Rooftop Lounge (2.8km)
The Canvas Hotel
Friday afternoon 13:00 - 17:00

You can find full Ladies Night and Ladies Day offers including contact details and booking info at https://ladiesnightdubai.com

For full Dubai Brunch listings including prices, contact and booking information please visit https://brunchcrunch.ae

Construction Updates

As of June 2019 construction work on Plot 3 was 85% complete, plots 2 and 11 were 75% and 70% complete, and plots 1 and 13 were 60% complete.



  • Apr 2021

    Construction of Deira Waterfront began in 2017 with Phase 1 Plots 1, 2, 3, 11 and 13. Plot 3, ‘Sherina Plaza’, was completed in September 2020.


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